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  • Selling Mellow Yellow

SELLING THE MELLOW YELLOW BRAND 

 

 

For any questions, please get in touch on:

+33 (0) 1 55 04 79 49


Mellow Yellow is a colorful, sparkling French fashion label that was launched in 2004. It is owned 100% by the Eram Group, with fully integrated operations that allow it to benefit from the expertise of a major corporate retailer.

Mellow Yellow is seeking partners in France and internationally to support its business development. Mellow Yellow's success is based on the originality of its collections with a market position as a luxury, designer label at affordable prices. All design work is led by its Paris design studio.

The label is sold in over 250 multi-label stores in France, with a high potential for growth across the network thanks to a rich product offering that is aimed at women and girls, specifically via the MiniMy shoe range.

Mellow Yellow affords particular attention to the quality of its products, with close business relationships with a variety of mainly European partners.

Each season, it launches a packaged collection that is "Made in France."

 

 

FRANCHISING OR AFFILIATION

Mellow Yellow stores are designed as "boutique apartments" where you feel at home: instead of shelving, there are bookcases and soft sofas for a cossetting shopping experience. Candles, wall lighting and the combination of parquet flooring and plaster coving create the effect of Hausmann-style architecture to the delight of our customers.

An extensive network of stores in city-center and mall locations, with a particularly significant presence in Paris, have made Mellow Yellow a key player in the French shoe market.

Mellow Yellow creates collections of shoes, leather goods, accessories, and ready-to-wear items. A well-known and highly rated mark among our target customer base, to the extent that the label has achieved a market positioning as an essential shoe brand that is sold in major department stores such as Galeries Lafayette or Printemps.
The brand is known for its creative style and superb manufacturing quality.

Learn more about the benefits of being a partner:

- Highly contemporary, frequently-updated collection

- An in-depth knowledge of the French retail market, with 15 years' experience in 50 stores

- A dedicated partner relationship team, which offers ongoing expertise and assistance to enhance stores' profitability

- A complete training program at corporate headquarters and in our French stores

- Specialist assistance in locating retail spaces and in negotiating with landlords

- Professional partner support in opening stores and following up on the business to ensure a smooth integration with Mellow Yellow's systems


MULTI-BRAND STORES AND OTHERS


To share our passion for making Mellow Yellow and its values available to a wide audience, we are looking for dynamic retailers who offer a spectrum of brands that are compatible with our own. With a distribution network of over 250 multi-brand stores in France, Mellow Yellow has the potential to offer high levels of growth throughout the network with a rich product offering that is targeted at WOMEN and CHILDREN.

Complementing this high-performance product offering, we also offer a wide range of partnership agreements that will enable you to distribute our brand on favorable terms. Our partnerships can extend as far as installing a Mellow Yellow merchandizing corner in your stores.

Join us on

@mellowyellowparis

Discover the beautiful stories around our collections, our inspirations... and share with us your most creative silhouettes with the #mymellowyellow

The
Mellow Words

For those who like to know everything, before everyone else. All this, every week in your mailbox.

Notre studio
de création

Models invented in Paris by our design studio.

 Secure payment

Your purchases can only be paid for using a bank card. All purchases on mellowyellow.fr are protected and secure. The details of your bank card are encrypted using the SSL (Secure Socket Layer) protocol and disappear automatically after payment. That is why they are requested for each new transaction on the website. You can shop on the Mellow Yellow website with complete confidence. When you click on your choice of bank card, you will be redirected to the secure payment website B2BILL. TYPHOON hosts the Mellow Yellow platform and is also responsible for its security and integrity. Its IT security experts are available 24/7 and monitor installations continuously.

 Easy and free Returns

Mellow Yellow believes that a customer who wants to return a product should be able to do so simply. That's why you can return any item within 14 days following receipt of your order. Everything is taken care of and all you have to do is send a return request via "My Account" then "My Returns" and I immediately receive an email with a link to create my return label.

Then you enclose your invoice in your parcel and attach the prepaid label. Lastly, don't forget write your order number and return number on the parcel. When we have received your parcel and checked your product(s) in our warehouse, we will then issue a refund. This will be credited to your account within 15 days and you will receive a confirmation email.

 

 Shipping times and costs

The processing of your order will begin as soon as your payment is confirmed and it will be shipped within 24 and 48 hours (excluding weekends, public holidays or busy periods, such as sales or private sales). La Poste is then responsible for delivering your parcel to the address chosen during the purchase process within 48 hours. For delivery by Chronopost, all orders placed between Monday morning and Friday 3 pm will be delivered on the following day to the address of your choice. For all orders placed between Friday 3 pm and Monday morning, parcels will be delivered before 1 pm on the following Tuesday.


Shipping costs:

Shipping costs pick up in store : free

Shipping costs Mondial Relay, France, Belgium and Luxembourg: free

Shipping costs So Colissimo, France (excluding periods when free shipping is offered): €5 (including tax) - free from €80 of purchase

Shipping costs Mondial Relay, Spain: €5 (including tax)

Shipping costs So Colissimo, Belgium (excluding periods when free shipping is offered): €7 (including tax)

Shipping costs Chronopost, France and Belgium (excluding periods when free shipping is offered): €10 (including tax)

 


 Order tracking

You can see your purchasing history in "My Orders" in the "My Account" tab. Then you can track your order at any time using the Colissimo, Mondial Relay or Chronopost tracking tool. You can check the status of your order for 30 days after dispatch.

Contact us : 09 69 32 70 77

From Monday to Friday from 10am to 1pm and from 2pm to 5pm excluding public holidays

Mellow Yellow is a brand of colourful shoes and accessories, full of humour, which plays with trends and remains in tune with the times. Mellow Yellow's models are at the forefront of fashion but have been redesigned to be accessible and worn by everyone. They combine trend, comfort and femininity at affordable prices. Designers create creative models in their collections where boots, wedges, richelieux, boots, derbies, flip flops, sandals, spartans or sneakers mix according to the seasons. Indeed, the brand that has built its reputation around the "playful ballerina", now offers models for every moment of the day, for all styles and all ages, from the heeled moccasin to the crazy boots, through the classic court shoe. Mellow Yellow regularly invites creators to imagine capsule collections that create the event. The brand also offers bags, pouches, belts and scarves in the same pop and preppy style that has made it successful all over the world.



Protection of personal data

In accordance with the French Data Protection Act of 6 January 1978, and the General Data Protection Regulations (EU Regulation 2016/679 of 27 April 2016), Mellow Yellow processes the personal data of its customers and prospects, as part of its activities to sell shoes, leather goods, accessories and clothing, and to manage the customer and prospect base through segmentation, prospecting, loyalty and communication by email or SMS. The Client or Prospect has a right of access and rectification of the data concerning him/her, and may also exercise his/her right to erase or forget, as well as his/her right to object or to be portable. For any request, simply write to Mellow Yellow / customer service - 6 rue de l'Amiral de Coligny 75001 Paris, or by email at : [email protected] Any Customer or Prospect has the right to file a complaint with the competent supervisory authority (in France, this is the CNIL) concerning the processing of his personal data.